A New Museum in Nashville.

The Museum wanted to refresh its look. The organization’s leaders wanted to update its visual brand identity so that it would look more ‘vibrant,’ ‘modern,’ ‘bold,’ and ‘energetic.’ For the visuals, Museum leaders wanted to capture the excitement of the project – without necessarily looking like a traditional museum – and also stay true to its roots in music. [Enter One of One.]

Experience the American Soundtrack.

We led multiple, day-long brand workshops with the entire Museum team to distill the visual identity, and worked with our friends at Denor to overhaul their brand messaging, marketing collateral, and print assets.

The National Museum of African American Music (NMAAM), set to open in 2019, will provide the compelling story of how African Americans contributed their musical gifts to help create the American Soundtrack.

A Lasting Legacy.

The Museum will be situated as an anchor tenant within 50,000 square feet of the Fifth + Broad development in downtown Nashville. Visitors of this space will experience the Rivers of Rhythm Pathway where they will be taken from the beginnings of American music with Southern religious and blues traditions to the most impactful hip-hop and Rhythm & Blues. It will showcase how many of today’s most renowned artists, such as Beyonce and Justin Timberlake, are connected to the traditions born out of the African American experience, with captivating scenes and quotes from the last century. From the Fisk Jubilee Singers to Jimi Hendrix to the TSU Aristocrat of Bands, the Museum’s interactive galleries will highlight Nashville’s profound influence on the music industry and share how others around the world are inspired by it.

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